DIGITAL MARKETING FOR ENTREPRENEURS. WHICH MEANS OF ADS IS BEST: SEARCH ENGINE MARKETING OR SOCIAL MEDIA MARKETING
We have seen a rise in the demand for digital marketing in the last 5 years, and it is only due to an increase in the number of Internet users. Internet penetration in the villages has increased by 2 times and hence an opportunity for Entrepreneurs to explore new customers and markets. Digital Marketing For Entrepreneurs is a big solution and tool to expand and increase sales.
With the help of a digital platform, it is easy to promote business and reach out to potential customers.
A person visits different platforms such as Google, YouTube, Twitter, and Instagram, and Facebook for any queries.
Entrepreneurs should identify the top platform and promote business to generate sales and to reach more customers.
For a business to succeed in today’s world it is very important to have a strong digital footprint.
Now a day’s traditional marketing is not that impactful as people reading newspapers on laptops, computers, or ipads.
Digital sales are the current marketing field, it is the future of marketing and soon digital media will replace the traditional market.
Now that we have understood how important it is for a business to provide it a digital platform, let us see the benefits of an entrepreneur learning digital marketing.
Brand awareness can be increased worldwide with small budgets.
Earn the ability to optimize web pages for organic results without spending any extra amount.
Knowledge of Digital Marketing For Entrepreneurs is crucial nowadays. Techniques and social media marketing strategies help small business owners to compete with large corporate companies.
Helps in guiding web designers to improve site structure and landing page designs.
Business reputation and long-lasting relationship can be maintained for a very long period of time
Acquiring new clients is much easier with the help of a digital platform.
All the results can be easily tracked with the help of Google Analytics and a campaign set up.
The decisions can be more strategic, creative, and relevant.
Right marketing decisions can be taken.
Now let us see which means of ads are best to promote business on the digital platforms whether it is search engine marketing or social media marketing.
Google ads are an online advertising platform that is being developed by Google.
People tend to visit the search engine for any sort of things like purchasing or any queries.
It is one of the best online platforms to promote the business and increase the leads and as a result of which sales increases.
People advertise their business on Google to increase sales, when the user visits the website then the person is liable to pay a certain amount to Google which is the bidding amount.
However, if the users don’t click the website the Google ads owners need not to pay the bidding amount.
When it comes to driving traffic to the website it can be done in a variety of ways.
We will look into the reasons why we should choose social media marketing over search engine marketing.
Whenever we look for something we go to the search engines such as Google, yahoo.
This means that if you want to get discovered, you will want to rank well for your target keywords.
It is observed that 75% of the people used Social Media for product research before purchasing it.
When people like a page on Facebook mentioned it on Twitter handle or tag brand name. When someone takes these actions it helps to get business with good approval.