TYPES OF GOOGLE ADS AND HOW TO BECOME GOOGLE CERTIFIED DIGITAL MARKETER

Google ads are an online advertising platform that is being developed by Google.
People tend to visit the search engine for any sort of things like purchasing or any queries.
It is one of the best online platforms to promote the business and increase the leads and as a result of which sales increases.
People advertise their business on Google to increase sales, when the user visits the website then the
a person is liable to pay a certain amount to Google which is the bidding amount.
However, if the users don’t click the website the Google ads owners need not pay the bidding
amount.
Now let’s see how we can create a Google ads account structure.

It is very important to know the structure of Google ads accounts in order to set up ads for the business to promote sales.

• Create a Google ads account.

              Under one Google account, more than 10000 campaigns can be created.

• After setting up the campaign under the Google ads account different ad groups are created based on the 

              Product and how to promote it.

           Under campaigns, more than 20000 ad groups can be created.

Now we will look into the process of how ad groups are created and how they are important.

For an example:

Ad group 1                                                                          Ad group 2

Add keywords                                                                    Add keywords      

Text ads should be added                                               Text ads should be added

After setting up the Google ads account structure, which includes campaign and ad group it should be decided on which online platform ads should be rotated.

Now let’s get into the understanding of types of Google ads.

• Standard text ads 

Standard text ads are also known as expanded text ads. This includes a ranking of keywords according to the search number. 

An expanded ad includes three headlines two descriptions and extensions to better understand the ads to generate more sales.

• Responsive search ads 

A responsive ad offers more offers for headlines and descriptions which creates a great impact on the users.

It effectively reaches the potential customers in the most effective combination.

• Dynamic search ads 

Dynamic search ads are the ads that take the ads automatically from the content of the website.

It saves a lot of time in setting up the ad as it automatically takes up the best content.

• Image ads

Image ads run on the Google display network and the target audience visits often.

Image ads can be also known as display ads recommended for brand awareness campaigns.

• App promotion ads 

They basically promote app downloads.

App promotion ads mostly run on mobile devices like smartphones and tablets and apps like Google pay and YouTube. 

• Video ads

Video ads engage more customers and provide a great experience to users.

• Call only ads 

Call-only ads run on mobile devices and allow you to promote phone calls.

It can be set to work in the operational hours.

How to become a Google certified digital marketer 

One needs to follow all the guidelines to become a Google certified digital marketer so they can build a career in digital marketing

People should have a good knowledge of word press how to set up the website, guidelines to follow 

during setting up the URL, knowledge about the Google ads, campaigns, keyword research, site maps

, website designing, etc. one must learn these skills of Digital Marketing.